Treatment Feedback:

Positive:

• Great song
• Likes the old boy band style with new, modern look
• Likes the actors currently making up the band
• Likes idea of studio performance
• Likes the idea of creating individual personas for each member of the boy band
• Likes idea for marketing campaign
• Like idea to do behind the scenes of video shoot

Issues:

• Hard task to get the actors to pull off the 'look' - they really have to stay in character the whole time
• Availability of the Seward Studio
• Photo-shoot - Need to plan
• Obtaining suitable props