Once your group have chosen a track, you will be able to start planning your production in more detail. Before you go any further, make sure the teachers have heard your chosen track. They will probably want to hear your other choices as well.
You may go ahead with the development of your idea if the teachers are happy with your choice of track, and the basic practicalities (where, when, who, how) have been broadly agreed. Please do not go any further with your idea if the teachers are not happy with any of these key aspects of your idea.
When you have refined your ideas, you will need to pitch your ideas to the class in order to get feedback and take your ideas further.
Firstly, agree and post the following as soon as possible:
1 who the band/ artist are, their name, their image/ identity
2 an outline treatment for your early visual ideas for the music video
3 Detail on the target audience; who are they and how you plan to appeal to them – see below to help you with this
4 Your ideas for the marketing plan
5 Which ancillary tasks you plan to create
6 The practicalities in more detail - when, where, who, how
7 Your Plan B if it all goes wrong - brief notes on the back-up track and idea
As soon as possible, ask the teachers for feedback/advice on the above and develop your project with this in mind.
THE PITCH
For the pitch, you will need to present on the above points to the class. You will need to produce your treatment as a hand out - see past examples for ideas. Make sure your blog is up to date and you have posted the track ready to play an extract. Approx 10 minutes would be ideal; make sure you are also ready to make notes on the feedback you are given. This can be posted afterwards.
HELP WITH AUDIENCE PLANNING
Take your track selection one stage further by developing your ideas on the audience for this kind of music. Answer the following questions:
1. How would you describe the target audience for this kind of music? Is there a core and secondary audience?
2. How would you describe the tastes and attitudes of the target audience? What other media do are they likely to consume? Outline their media consumption profile
3. What function/pleasures does this kind of music serve to its audience (uses and gratifications)?
4. Music fans often use music to help them construct their own cultural and visual identity – do/ how do fans of your artist or band do this?
5. How/ when/ where is this kind of music consumed?
You may go ahead with the development of your idea if the teachers are happy with your choice of track, and the basic practicalities (where, when, who, how) have been broadly agreed. Please do not go any further with your idea if the teachers are not happy with any of these key aspects of your idea.
When you have refined your ideas, you will need to pitch your ideas to the class in order to get feedback and take your ideas further.
Firstly, agree and post the following as soon as possible:
1 who the band/ artist are, their name, their image/ identity
2 an outline treatment for your early visual ideas for the music video
3 Detail on the target audience; who are they and how you plan to appeal to them – see below to help you with this
4 Your ideas for the marketing plan
5 Which ancillary tasks you plan to create
6 The practicalities in more detail - when, where, who, how
7 Your Plan B if it all goes wrong - brief notes on the back-up track and idea
As soon as possible, ask the teachers for feedback/advice on the above and develop your project with this in mind.
THE PITCH
For the pitch, you will need to present on the above points to the class. You will need to produce your treatment as a hand out - see past examples for ideas. Make sure your blog is up to date and you have posted the track ready to play an extract. Approx 10 minutes would be ideal; make sure you are also ready to make notes on the feedback you are given. This can be posted afterwards.
HELP WITH AUDIENCE PLANNING
Take your track selection one stage further by developing your ideas on the audience for this kind of music. Answer the following questions:
1. How would you describe the target audience for this kind of music? Is there a core and secondary audience?
2. How would you describe the tastes and attitudes of the target audience? What other media do are they likely to consume? Outline their media consumption profile
3. What function/pleasures does this kind of music serve to its audience (uses and gratifications)?
4. Music fans often use music to help them construct their own cultural and visual identity – do/ how do fans of your artist or band do this?
5. How/ when/ where is this kind of music consumed?
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