1) who the band/ artist are, their name, their image/ identity

We have had a lot of discussion as to how we want out band to look after changing from our original idea, we have now come up with a set idea which we want to propose:

• We are using the song- Nsync- Just got Paid
• N Sync was an American boy band who were huge in the 90's
• Band name: we are currently still working on the band name as everything that we have thought of hasn't been liked by every memeber of our group
• Its a classic pop boyband
• Made up of 5 boys- Hugh, Tom P, Aaron, Tom Owen and Jack Mullen

We orignally decided on a boy band of 4 members however due to some of the harmonies and lyrics in the song we've decided to add a further member which will be Jack Mullen.

Going to be a modern take on bands such as Nsync, Backstreet Boys and Boyzone

We are taking inspiration from bands such as ' The Wanted' and JLS

We want it to be a mainstream band that have a broad audience and market

The video is very much going to be performace based and concept based

We would like to shoot the whole video in the seward studion usuing, smoke machines/ dry ice machine, floor lights and strobe lights.

There will be set dance routines- Jazzi Blackborow will be choreographer which has been agreed

IMAGE AND IDENTITY

• Our band are going to be very new, modern and stylish
• We want to play on 'the look' a lot in order to target the audience and to sell the band
• There is image is going to be key to selling records, attracting and audience and ultimately to make themselves and chart topping mainstream band
• We are going to make them very fun and comic for the audience
• There costume at the start of the video will be suits, scarves, briefcases, tight shirts to 'mock' the city life and reflect cash
• They will then take pieces of their costume of and the costume we will reveal is: v necked tshirt, low buttoned shirts, looking very rugged/ sexy

• The band are going to have dance routines, 'the look' , lots of shots of them having fun, the video is all about them.