Marketing Plan

We plan to have a relatively large marketing campaign comprised of both above the line and below the line strategies. Here is a summary of our plan:

• A music video of the single, which the audience can link and share on facebook, twitter etc via YouTube.

• A website for the band, featuring a banner promoting the new single, news, pictures, videos, links to facebook and twitter pages etc, ticket information and merchandise
• Posters promoting the single in shops such as HMV, and banners and adverts on iTunes and Spotify
• Billboards and adverts at bus stops

• We hope to get on a radio playlist on mainstream pop stations such as Capital
• Reviews, articles, interviews and competitions in teenage magazines such as Cosmo Girl
• Get the band photographed out partying, and these published in magazines and celebrity sections of newspapers